The rebrand is strong, colourful, serious, accessible, non technocratic and above all engaged. It clears up confusion about who they are, and in the word 'action' states their ambition to be an active player at the European level. It symbolises a shift in emphasis in their work, towards a more activist, engaged and communicative organisation.
The challenges for the arts and culture in Europe over the next few years are enormous - improved mobility, better social protection, increased funds and a more secure place at the policy making table. The new strategy and action plan all come together under the new logo and name; Culture Action Europe will help to reach out right across the European Cultural space.
Over the next few months look out for some important events in the working calendar of Culture Action Europe including the presentation of the consultation results on the Rainbow Paper II on Intercultural Dialogue as well as the participation in and shaping of the structured dialoguebetween the European Commission and civil society.
Culture Action Europe's bread and butter work will also continue - gathering intelligence, supporting members in their European relations and fighting for the voice of the not-for-profit cultural sector at the policy table.
For more information see: http://www.cultureactioneurope.org